Privacy Policy
Privacy Policy
Last updated: April 24, 2026
Apex Brewing Co. operates this website and online store, along with all associated services, content, features and tools (the “Services”), to provide you with a seamless shopping experience. The Services are operated by Apex Brewery Ltdand powered by Shopify.
This Privacy Policy explains how we collect, use, store and share your personal information when you interact with our Services, make a purchase, or contact us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will take priority regarding how your personal data is handled.
By using our Services, you confirm that you have read and understood this Privacy Policy.
Personal Information We Collect
When we refer to “personal information”, we mean any data that can identify you or reasonably be linked to you. This does not include anonymised or aggregated data that cannot identify you.
Depending on how you use our Services and local legal requirements, we may collect and process the following:
- Contact information – such as name, billing address, delivery address, email address and phone number
- Payment details – including card information, billing data and transaction records (processed securely via third-party providers)
- Account details – username, password and saved preferences
- Order history – products viewed, purchased, returned or saved
- Communications – any messages you send to us (e.g. support enquiries)
- Device data – IP address, browser type, device identifiers and network information
- Usage data – how you interact with our website, pages viewed and browsing behaviour
We may also generate insights or inferences based on this data to improve your experience.
How We Collect Information
We collect personal data in several ways:
- Directly from you when you place an order, create an account, or contact us
- Automatically when you browse our website through cookies and similar technologies
- From service providers who support our operations (such as payment processors, fulfilment partners and analytics tools)
- From third parties, including marketing or platform partners where applicable
How We Use Your Information
We use your personal data to operate and improve our Services, including:
- Processing orders, payments, shipping and returns
- Managing your account and preferences
- Providing customer support and responding to enquiries
- Sending order updates and service-related messages
- Improving our website, products and customer experience
- Personalising recommendations and product suggestions
- Running marketing campaigns (where permitted)
- Preventing fraud, securing transactions and protecting our systems
- Complying with legal and regulatory obligations
Sharing Your Information
We may share your personal data in the following situations:
- With Shopify and other service providers who help operate our store (e.g. payment processing, shipping, analytics and customer support)
- With marketing partners to deliver relevant advertising or promotional content
- When you request or consent to sharing (e.g. delivery providers or integrations)
- Within our corporate structure where necessary
- If required during a business transaction (such as a sale or restructuring)
- Where legally required, such as responding to regulators, law enforcement or court orders
Shopify Platform
Our store is hosted on Shopify, which processes personal data to enable the functionality of our Services and improve platform performance.
Some data is shared with Shopify and may be processed in countries outside your own. Shopify may also use aggregated data to improve services across its platform.
For more information, you can review Shopify’s privacy documentation via their official privacy portal.
Third-Party Links
Our website may include links to third-party sites. We are not responsible for the content, security, or privacy practices of external websites. We recommend reviewing their privacy policies before providing any personal data.
Children’s Privacy
Our Services are not intended for individuals below the legal drinking age in their jurisdiction. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.
We do not knowingly sell or share personal data of individuals under 16 years of age.
Data Security & Retention
We take reasonable measures to protect your data, but no system is completely secure and we cannot guarantee absolute security.
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting and operational requirements.
Your Rights
Depending on your location, you may have rights regarding your personal data, including:
- Access to your data
- Correction of inaccurate information
- Request deletion of your data
- Data portability
- Restriction or objection to processing
- Withdrawal of consent (where applicable)
- Opting out of marketing communications
If you wish to exercise any of these rights, please contact us using the details below.
We may need to verify your identity before processing your request.
International Data Transfers
Your information may be transferred and stored outside your country, including outside the UK or EEA.
Where required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms to protect your data.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal or regulatory changes. Any updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, or if you wish to exercise your rights, you can contact us at:
Email: pitcrew@apexbrewing.co
Address: Patson Hill, Sherborne, Dorset, DT9 4SY, United Kingdom
